Pengaruh Penataan Produk (Display) dan Lokasi Usaha terhadap Minat Beli Konsumen di Toko SAHABAT Mejasem Tegal

Meilani, Anggi (2019) Pengaruh Penataan Produk (Display) dan Lokasi Usaha terhadap Minat Beli Konsumen di Toko SAHABAT Mejasem Tegal. Skripsi thesis, Universitas Pancasakti Tegal.

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Abstract

ABSTRACT MEILANI, ANGGI. 2019. The influence of Product Setup (Display) and the location of the crusade against the interest of the consumer in the Mejasem Tegal Sahabat store to buy. Essay. Economic Education. Faculty of Teacher Training and Education. Pancasakti University Tegal. Advisor I : A. Rony Yulianto, M.Pd Advisor II : Dr. Hj. Dewi Apriani Fr.,MM Keyword : Product Setup, Display, Location Of Business, Purchasing Consumer Interest. The research aims to determine the existence of the influence of product setup (Display) against the interest of the consumer to buy; the influence of the location of the crusade against the interest of the consumer to buy; and the influence of product setup (Display) and the location of the crusade against the interest of the consumer in the Mejasem Tegal Sahabat store to buy. This study uses quantitative research which is demanded to use numbers as a source of processing until the presentation of the result. The population in this research is a member of the Mejasem Tegal Sahabat store and samples taken with the engineering samples of Isaac and Michael. Method of collecting data using the method of observation, question form and documentation. Analytical techniques descriptive analyses using data, test assumptions classic (BLUE), a simple linear regression and multiple linear regression. The results of calculations on this research indicate the product setup (Display) a positive significant effect against the interest of the consumer; location of positive influential efforts significantly to consumer buying interest ; and the product setup (Display) and the location of the venture altogether positive significant effect against the interest of the consumer in the Mejasem Tegal Sahabat store to buy. Based on the results of this research are then recommended to the Sahabat store manager's to further enhance its product be a better Setup, neat and attractive as well as paying attention to the place that became the location of the store is to be able to increase interest in the purchase of consumers.

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