PENGARUH PRODUCT QUALITY DAN PRICE PERCEPTION TERHADAP MINAT BELI ULANG PRODUK ORIFLAME MELALUI KEPUASAN KONSUMEN (Studi Kasus pada Konsumen Oriflame di Kota Tegal)

Susi, lowati (2020) PENGARUH PRODUCT QUALITY DAN PRICE PERCEPTION TERHADAP MINAT BELI ULANG PRODUK ORIFLAME MELALUI KEPUASAN KONSUMEN (Studi Kasus pada Konsumen Oriflame di Kota Tegal). Skripsi thesis, UNIVERSITAS PANCASAKTI TEGAL.

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Abstract

Susilowati. 2019. Pengaruh Product Quality dan Price Perception terhadap Minat Beli Ulang Produk Oriflame melalui Kepuasan Konsumen (Studi kasus pada konsumen Oriflame di Kota Tegal). Penelitian ini bertujuan untuk mengetahui Pengaruh Product Quality dan Price Perception terhadap Minat Beli Ulang Produk Oriflame melalui Kepuasan Konsumen (Studi kasus pada konsumen Oriflame di Kota Tegal) baik secara langsung ataupun tidak langsung karena terdapat variabel mediasi (penyela) diantara variabel independendan dependen. Jenis penelitian ini menggunakan penelitian kuantitatif. Pemilihan sampel menggunakan non probability sampling dengan jumlah 100 responden. Selain uji validitas dan reliabilitas jenis teknik analisis yang digunakan adalah analisis jalur (path analisis). Hasil penelitian ini ditemukan bahwa nilai signifikan product quality (X1) sebesar 0,379 > 0,05 H1 ditolak H0 diterima maka tidak berpengaruh secara signifikan terhadap kepuasan konsumen, besar nilai signifikan Price Perception (X2) sebesar 0,000 < 0,05 berarti H2 diterima maka terdapat pengaruh secara positif dan signifikan terhadap kepuasan konsumen, nilai signifikan Kepuasan Konsumen (M) sebesar 0.003 < 0,05 berati H3 diterima H0 ditolak terdapat pengaruh positif dan signifikan terhadap minat beli ulang. Besar nilai t hitung sebesar 0.073 lebih kecil dari t tabel sebesar 1.98 maka kepuasan konsumen tidak memediasi secara signifikan pengaruh product quality terhadap minat beli ulang produk dan besar nilai t hitung sebesar 0.077 lebih kecil dari t tabel sebesar 1.98 maka kepuasan konsumen tidak memediasi secara signifikan pengaruh price perception terhadap minat beli ulang produk. Kata kunci: product quality,price perception, kepuasan konsumen, minat beli ulang. ........................................................................................................................ Susilowati. 2019. The effect of Product Quality and Price Perception on Interest in Repurchasing Oriflame products through Costumer Satisfaction (Study Case of Oriflame costumer in Tegal City). This final project has purpose to know the effect of product quality and price perception on interest in repurchasing oriflame products through costumer satisfaction (study case of oriflame costumer in tegal city) either directly or indirectly because there ara mediating variable (interrups) among independent variable and dependent variable. This final project categorized into qualitative research. The researcher shoosed the sample used non probability sampling and there are 100 respondents. Beside validity test and rehability test, tecknique that researcher used is path analysis. The results of this study found that a significant value of product quality (X1) of 0.379> 0.05 H1 rejected H0 was accepted then it did not significantly influence consumer satisfaction, a significant value of Price Perception (X2) of 0,000 <0.05 means H2 was accepted then there was positive and significant effect on consumer satisfaction, a significant value of Consumer Satisfaction (M) of 0.003 <0.05 means H3 is accepted H0 is rejected there is a positive and significant effect on repurchase interest. Large t value of 0.073 is smaller than t table of 1.98, customer satisfaction does not significantly mediate the effect of product quality on product repurchase interest and large t value of 0.077 is smaller than t table of 1.98 then consumer satisfaction does not significantly mediate the effect price perception of product repurchase interest. Key-word: product quality, price perception, costumer satisfaction and repurchase interest.

Item Type: Karya Ilmiah (Skripsi)
Subjects: H Social Sciences > HJ Public Finance
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen Perusahaan
Depositing User: Susi Low Ati
Date Deposited: 13 Aug 2020 01:25
Last Modified: 13 Aug 2020 01:25
URI: http://repository.upstegal.ac.id/id/eprint/1608

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