Pelayanan Prima, Kualitas Produk dan Pengaruhnya Terhadap Kepuasan Pelanggan di Toko Mitra Kota Tegal

Caca Saputri, CS (2020) Pelayanan Prima, Kualitas Produk dan Pengaruhnya Terhadap Kepuasan Pelanggan di Toko Mitra Kota Tegal. Skripsi thesis, Universitas Pancasakti Tegal.

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Abstract

SAPUTRI, CACA. 2020 excellent service, product quality and its effect on customer satifisfaction at Mitra Store in Tegal City. Essay. Economic Education. Faculty of Teacher Training and Education. Pancasakti University Tegal. Adivisor I : Dr. Hj Faridah, M.Si Adivisor II : Neni Hendaryati, M.Pd Keywords: excellent service, product quality and customer satifisfaction The main issues in this research was influence prime service and product quality satisfaction partner to customers in a store tegal city.This study attempts to influence influence aware of prime service and product quality satisfaction partner to customers in a store tegal city.Population in this research all visitors Mitra Store Tegal City a week the average were 1400 one.This study quantitative use of a research the sample the simple random sampling with using formulas ishaq and michael sample respondents, the 65 data collection, use observation survey and documentation.Survey in research instruments in the form of statements about 10 as many items of each variables that has been tested reliability and validity. Data regression analysis using a simple liniar variable X1 Y = 25,515 + 0,354X1 And the significance of 0,000; and 0,000 < 0,05.Thus it can be concluded that significant satisfaction prime service to customers in a store partner tegal city meaning ha1 received.Variable X2 Y = 16,100 + 0,458X1 and the significance of 0,000; and 0,000 < 0,05.So it can be concluded that significant satisfaction product quality to customers in a Store Mitra Tegal City meaning Ha2 received. Data using linear regression analysis of berganda with he = 12,458 + 0,263X1+ 0,318X2 and the significance of 0,000; and 0,000 < 0,05. Then the model research so it can be concluded that the regression coefficient of excellent service ( X1 ) and customer satisfaction ( x ) together influences customer satifisfaction (Y) in Tegal City.

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