ANALISIS HUBUNGAN KUALITAS PRODUK, PERSEPSI HARGA DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN ULANG BENIH PADI JANGER INPARI 32 (Studi Kasus Pada Petani Desa Harjasari Kecamatan Suradadi Kabupaten Tegal)

Fadilah, Imroatul (2021) ANALISIS HUBUNGAN KUALITAS PRODUK, PERSEPSI HARGA DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN ULANG BENIH PADI JANGER INPARI 32 (Studi Kasus Pada Petani Desa Harjasari Kecamatan Suradadi Kabupaten Tegal). Skripsi thesis, Universitas Pancasakti Tegal.

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Abstract

ABSTRAK Imroatul Fadilah. Hubungan Kualitas Produk, Persepsi Harga, dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Ulang benih padi Janger Inpari 32 pada petani Desa Harjasari Kecamatan Suradadi Kabupaten Tegal. Fakultas Ekonomi dan Bisnis Universitas Pancasakti Tegal. 2020. Tujuan dari penelitian ini adalah Untuk (1) mengetahui hubungan kuallitas produk terhadap keputusan pembelian ulang benih padi Janger Inpari 32 pada petani Desa Harjasari.(2) mengetahui hubungan persepsi harga terhadap keputusan pembelian ulang benih padi Janger Inpari 32 pada petani Desa Harjasari. (3) mengetahui hubungan kepercayaan konsumen terhadap keputusan pembelian ulang benih padi Janger Inpari 32 pada petani Desa Harjasari. (4) mengetahui hubungan secara simultan antara kualitas produk, persepsi harga dan kepercayaan konsumen terhadap keputusan pembelian ulang benih padi Janger Inpari 32 pada petani Desa Harjasari Kecamatan Suradadi Kabupaten Tegal. Metode pengumpulan data di lakukan dengan menggunakan data kuisioner. Jumlah sampel yang di peroleh sebanyak 100 responden yang membeli benih padi Janger Inpari 32 pada petani Desa Harjasari. Teknik analisis yang di gunakan adalah korelasi rank spearman, korelasi berganda. Hasil dari peneitian adalah (1) terdapat hububungan yang kuat, positif, dan signifikan antara variabel kualitas produk terhadap keputusan pembelian ulang sebesar 0,688 dengan nilai signifikan 0,000. (2) terdapat hubungan yang kuat, positif, dan signifikan antara variabel persepsi harga terhadap keputusan pembelian ulang sebesar 0,704 dengan nilai signifikan 0,000. (3) terdapat hubungan yang kuat, positif, dan signifikan antara variabel kepercayaan konsumen terhadap keputusan pembelian ulang sebesar 0,697 dengan nilai signifikan 0,000. (4) terdapat hubungan yang sangat kuat, positif dan signifikan antara variabel kualitas produk, persepsi harga dan kepercayaan konsumen terhadap keputusan pembelian ulang sebesar 0,82 dengan nilaisignifikansi 0,000. Kata Kunci : Kualitas produk, persepsi harga, kepercayaan konsumen dan keputusan pembelian ulang. =============================================================================================== ABSTRAK Imroatul Fadilah. The Relationship between Product Quality, Price Perception, and Consumer Confidence Against Janger Inpari 32 Rice Seed Purchase Decisions among farmers in Harjasari Village, Suradadi District, Tegal Regency. Faculty of Economics and Business, Pancasakti University, Tegal. 2020. The purpose of this study was to (1) determine the relationship of product quality to the decision to re-purchase Janger Inpari 32 rice seeds in Harjasari Village farmers. (2) to determine the relationship between price perceptions and decision to repurchase Janger Inpari 32 rice seeds among farmers in Harjasari Village. (3) to determine the relationship between consumer confidence in the decision to re-purchase Janger Inpari 32 rice seeds among farmers in Harjasari Village. (4) to know the simultaneous relationship between product quality, price perception and consumer confidence in the decision to re-purchase Janger Inpari 32 rice seeds to farmers in Harjasari Village, Suradadi District, Tegal Regency. The data collection method is done using questionnaire data. The number of samples obtained was 100 respondents who bought Janger Inpari 32 rice seeds from farmers in Harjasari Village. The analysis technique used is the Spearman rank correlation, multiple correlation. The results of this research are (1) there is a strong, positive, and significant relationship between the product quality variable on the repurchase decision of 0.688 with a significant value of 0.000. (2) there is a strong, positive, and significant relationship between the price perception variable on the repurchase decision of 0.704 with a significant value of 0.000. (3) there is a strong, positive, and significant relationship between the variable consumer confidence in the repurchase decision of 0.697 with a significant value of 0.000. (4) there is a very strong, positive and significant relationship between the variable product quality, price perception and consumer confidence in the repurchase decision of 0.82 with a significance value of 0.000. Keywords: Product quality, price perception, consumer confidence and repurchase decisions.

Item Type: Karya Ilmiah (Skripsi)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen Perusahaan
Depositing User: Perpustakaan Pusat
Date Deposited: 22 Feb 2021 10:28
Last Modified: 22 Feb 2021 10:28
URI: http://repository.upstegal.ac.id/id/eprint/3245

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