PENGARUH PRICE DISCOUNT, PERSONAL SELLING, DAN IN-STORE DISPLAY TERHADAP KEPUTUSAN IMPULSE BUYING PADA TOKO BANGKIT JAYA TEGAL

Yosiana, Sany (2020) PENGARUH PRICE DISCOUNT, PERSONAL SELLING, DAN IN-STORE DISPLAY TERHADAP KEPUTUSAN IMPULSE BUYING PADA TOKO BANGKIT JAYA TEGAL. Skripsi thesis, Universitas Pancasakti.

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Abstract

ABSTRAK Sany Kunta Yosiana (4115500180). “Influence Price Discount, Personal Selling, and In-store Display of Impulse Buying decisions in Store Bangkit Jaya Tegal” This thesis discusses the influence of Bangkit Jaya Tegal Store sales promotion consisting of price discounts, personal selling, and in-store displays. This study aims to determine how much influence is generated in the Bangkit Jaya Tegal Shop sales strategy to attract impulse buying. To achieve these objectives, the research method used is quantitative. The sampling technique uses accidental sampling technique, and the number of samples used is 100 respondents. The analysis technique uses Spearman rank correlation. The independent variable in this study is impulse buying, while the dependent variable is price discount, personal selling, and in-store display. Research data obtained through consumers Bangkit Jaya Tegal Shop and of course the local community. The method used is the Spearman rank correlation test. The analysis shows that based on the results of research conducted at Bangkit Jaya Tegal Stores, price discounts, personal selling, and in-store displays have a positive and significant effect on impulse buying decisions. Keywords: Price Discount, Personal Selling, In-Store Display, Impulse Buying

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