PENGARUH PHYSICAL EVIDENCE, SALES PROMOTION, DAN PRIVATE LABEL TERHADAP KEPUTUSAN PEMBELIAN PADA TOSERBA YOGYA SLAWI

fajri, hidayati (2020) PENGARUH PHYSICAL EVIDENCE, SALES PROMOTION, DAN PRIVATE LABEL TERHADAP KEPUTUSAN PEMBELIAN PADA TOSERBA YOGYA SLAWI. Skripsi thesis, universitas pancasakti tegal.

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Abstract

ABSTRACT The research objectives are: 1) determine the effect of physical evidence on purchasing decisions at Slawi Yogya Department Store. 2) determine the effect of sales promotion on purchasing decisions at Slawi Yogya Department Store. 3) determine the effect of private label on purchasing decisions at Slawi Yogya Department Store. 4) determine the effect of physical evidence, sales promotion, and private label simultaneously or simultaneously on purchasing decisions at Yogya Slawi Department Store. The population in this study were all consumers in Yogya Slawi Department Store. The sampling technique uses incidental sampling method. that is, sampling based on coincidence ie anyone who happens to meet with a researcher can be used as a sample. The formula used to determine the large number of samples is the Slovin formula, so that a total sample of 100 consumers is found. The data analysis techniques used are Spearman rank correlation analysis, Spearman rank correlation significance test, multiple correlation analysis, multiple correlation significance tests and analysis of the coefficient of determination. The results of the study are: 1) there is a positive and significant physical evidence effect on purchasing decisions at Slawi Yogya Department Store. This can be proven by the correlation coefficient of 0.966 (positive) and the significance value of 0.000 ˂ 0.05. 2) there is a positive and significant influence on sales promotion on purchasing decisions at Yogya Slawi Department Store. This can be proven by the correlation coefficient of 0.845 (positive) and the significance value of 0.000 ˂ 0.05. 3) there is a positive and significant influence of private label on purchasing decisions at Yogya Slawi Department Store. This can be proven by the private label correlation coefficient value of 0.887 (positive sign) and the significance value of 0,000 ˂ 0.05. 4) there is a positive influence and significance of physical evidence, sales promotion and private label together or simultaneously on purchasing decisions at Yogya Slawi Department Store. This can be proven by the correlation coefficient of 0.967 (positive) and the calculated F value (467,923)> F table (3.09). Keywords : Purchase Decision; Physical Evidence; Sales Promotion; Private Label

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