The Effect of Green Development Models on Business Sustainability in Property Companies in the Digital Age

Suwandi, Suwandi (2022) The Effect of Green Development Models on Business Sustainability in Property Companies in the Digital Age. INTERNATIONAL JOURNAL OF SOCIAL SCIENCE AND BUSINESS. ISSN 2549-6409

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Abstract

Recently, the global scenario has changed radically due to the ongoing coronavirus disease pandemic and the economic impact caused by lockdowns in various countries. It seems that embracing digitalization and the transformation of business organizations that integrate digital technology has become paramount to the survival of enterprises. This study aims to analyze the effect of the Green Development Model on Business Sustainability in Property Companies in the Digital Era. This research is included in descriptive quantitative research. This research was conducted on Property and Real Estate Companies registered on the IDX. The sampling technique in this study is purposive sampling, so the sample obtained in this study were 42 Property and Real Estate companies. Business Sustainability is affected by the Green Development Model by 31.6%. The results of this study show there is an effect between the Green Development Model on Business Sustainability, it is shown that the p-value is 0.000, which is smaller than 0.05. And the t-statistic value is 4.849, which is greater than 1.660 and the beta score is 0.562. So from the explanation above, it will show that the Green Development Model has a significant positive effect on Business Sustainability. A real estate company that also implementing the Green Development Model is a form of Business Sustainability that currently implemented, so it is very influential between the Green Development Model on Business Sustainability.

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