Ikhwan, Rizqi Abdillah (2020) PENGARUH ADVERTISING, SALES PROMOTION DAN PERSONAL SELLING TERHADAP KEPUTUSAN WISATAWAN MENGUNJUNGI MANGROOVE SARI DUKUH PANDANSARI DESA KALIWLINGI KABUPATEN BREBES. Skripsi thesis, Universitas Pancasakti.
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Abstract
ABSTRACT The purpose of this study is 1) To determine the effect of advertising on tourists' decision to visit Mangroove Sari Hamlet Pandansari Kaliwlingi Village, Brebes Regency. 2) To determine the effect of sales promotion on tourists' decision to visit Mangroove Sari Hamlet Pandansari Kaliwlingi Village, Brebes Regency. 3) To determine the effect of personal selling on tourists' decision to visit Mangroove Sari Hamlet Pandansari Kaliwlingi Village, Brebes Regency. 4). To find out the effect of advertising, sales promotion, and personal selling together on tourists' decision to visit Mangroove Sari Hamlet Pandansari Kaliwlingi Village, Brebes Regency. The research method used in this study is the associative method. Data collection techniques used in this study were questionnaire techniques. While the method of data analysis and hypothesis testing used are Spearman rank correlation analysis, Spearman rank correlation coefficient significance test, multiple correlation analysis, significance test of multiple correlation coefficient, and analysis of the coefficient of determination. The conclusions of this study are: 1) There is a positive and strong influence of advertising on the decision of tourists to visit Mangroove Sari Hamlet Pandansari Kaliwlingi Village, Brebes Regency as evidenced by obtaining the Spearman advertising rank correlation value on tourist decisions of 0.737 with a Zhitung value of 7.333> Ztable = 1 , 96. 2) There is a positive and strong influence of sales promotion on the decision of tourists to visit Mangroove Sari Hamlet Pandansari Kaliwlingi Village, Brebes Regency as evidenced by obtaining the Spearman sales promotion rank correlation correlation to tourist decisions by 0.573 with a Zhitung value of 5.701> Ztable = 1.96. 3) There is a positive and strong enough personal selling effect on the decision of tourists to visit Mangroove Sari Hamlet Pandansari Kaliwlingi Village, Brebes Regency as evidenced by obtaining the Spearman rank rank personal selling correlation to tourist decisions by 0.618 with a Zhitung value of 6.149> Ztable = 1.96. 4). There is a positive influence, and very strong advertising, sales promotion, and personal selling together to tourists' decision to visit Mangroove Sari Hamlet Pandansari Kaliwlingi Village, Brebes Regency is proven by obtaining multiple correlation values of 0.808 with Fcount value of 60.155> Ftable = 2.70 . Keywords: Advertising, Sales Promotion, Personal Selling, Tourist Decisions Visiting Mangroove Sari Hamlet Pandansaru Kaliwlingi Village Kabuoaten brebes.
| Item Type: | Karya Ilmiah (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen Perusahaan |
| Depositing User: | Ikhwan Rizqi Abdillah |
| Date Deposited: | 11 Feb 2020 08:28 |
| Last Modified: | 10 Jan 2023 06:09 |
| URI: | http://repository.upstegal.ac.id/id/eprint/765 |
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