Tyas, Novita Wahyudining (2020) PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING BEHAVIOUR KONSUMEN TOKO PUTRI BUSANA MEJASEM TEGAL. Skripsi thesis, Universitas Pancasakti Tegal.
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Abstract
ABSTRAK Novita Wahyudining Tyas, NPM. 4116500198. Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying Behaviour Konsumen Toko Putri Busana Mejasem Tegal. Perkembangan di era globalisasi sekarang ini trend fashion semakin meningkat, yang menyebabkan kebutuhan manusia akan barang dan jasa di bidang fashion meningkat dan bervariasi. Permasalahan yang dihadapi, para konsumen yang berperilaku impulse buying yang menunjukkan pola pengeluaran yang tidak terduga, sering kali meleset dari perencanaan keuangan yang dibuat. Oleh karena itu para pelaku usaha bisnis harus memerhatikan aspek shopping lifestyle dan fashion involvement agar dapat menarik daya tarik konsumen dalam melakukan impulse buying behaviour. Penelitian ini bertujuan untuk membuktikan pengaruh shopping Lifestyle dan fashion Involvement terhadap impulse buying behaviour pada konsumen Toko Putri Busana Mejasem Tegal. Metode penelitian yang digunakan pada penelitian ini adalah metode penelitian kuantitatif. Sedangkan metode analisis data yang digunakan adalah metode analisis korelasi rank spearman, uji koefisien korelasi, analisis korelasi berganda, uji signifikansi koefisien korelasi berganda. Hasil penelitian menunjukkan dari variabel-variabel yang telah diteliti antara variabel dependen dan independen, bahwa hasil uji penelitian menggunakan alat analisis korelasi rank spearman 1) Pengaruh shopping lifestyle terhadap impulse buying konsumen toko Putri Busana Mejasem Tegal dengan nilai sebesar 0,755. Kemudian di interprestasikan dengan tabel interpretasi nilai r berada pada interval 0,600-0,800. Dari nilai tersebut merupakan hubungan yang kuat dan positif. Artinya variabel shopping lifestyle bernilai positif (searah) dan kuat. 2) Pengaruh fashion involvement terhadap impulse buying behaviour dengan nilai koefisien korelasi sebesar 0,787. Jika diinterpretasikan berada pada nilai 0,600-0,800. Yang artinya nilai koefisien korelasi ini bersifat positif (searah) dan kuat. 3) Pengaruh shopping lifestyle dan fashion involvement secara bersama-sama terhadap impulse buying behaviour dengan nilai koefisien korelasi sebesar 0,830. Jika diinterpretasikan berada pada nilai 0,800-1,000. Yang artinya ada pengaruh shopping lifestyle lifestyle dan fashion involvement secara bersama-sama terhadap impulse buying behaviour konsumen toko Putri Busana yang mempunyai pengaruh positif (searah) dan sangat kuat. Kesimpulan penelitian ini menunjukkan shopping lifestyle lifestyle dan fashion involvement secara simultan terdapat pengaruh terhadap impulse buying behaviour konsumen toko Putri Busana Mejasem Tegal. Kata Kunci : Shopping Lifestyle, Fashion Involvement, Impulse Buying Behaviour =============================================================================================== ABSTRACK Novita Wahyudining Tyas, NPM. 4116500198. The Influence of Shopping Lifestyle and Fashion Involvement on the Impulse Buying Behavior of the Consumers of Toko Putri Busana Mejasem Tegal. The development in the current era of globalization, the fashion trend is increasing, which causes the human need for goods and services in the fashion sector to increase and vary. The problem faced, consumers who behave impulse buying that show unexpected spending patterns, often miss the financial planning made. Therefore, business actors must pay attention to the aspects of shopping lifestyle and fashion involvement in order to attract consumers' appeal in impulse buying behavior. This study aims to prove the effect of shopping Lifestyle and fashion Involvement on impulse buying behavior among consumers of Toko Putri Busana Mejasem Tegal. The research method used in this research is quantitative research methods. While the data analysis method used is the Spearman rank correlation analysis method, correlation coefficient test, multiple correlation analysis, multiple correlation coefficient significance test. The results showed from the variables that have been studied between the dependent and independent variables, that the results of the research test using the Spearman rank correlation analysis tool. 1) The effect of shopping lifestyle on the impulse buying of consumers of Putri Busana Mejasem Tegal's shop with a value of 0.755. Then interpreted by the interpretation table the value of r is in the interval from 0.600 to 0.800. Of these values is a strong and positive relationship. This means that the shopping lifestyle variable is positive (unidirectional) and strong. 2) The effect of fashion involvement on the impulse buying behavior with a correlation coefficient of 0.787. If interpreted it is at a value of 0.600-0.800. Which means that the value of this correlation coefficient is positive (unidirectional) and strong. 3) The joint influence of shopping lifestyle and fashion involvement on impulse buying behavior with a correlation coefficient value of 0.830. If interpreted to be at a value of 0.800-1,000. Which means that there is an effect of shopping lifestyle lifestyle and fashion involvement together on the impulse buying behavior of Putri Busana shop consumers which has a positive (unidirectional) and very strong influence. The conclusion of this study shows that simultaneous shopping lifestyle and fashion involvement have an influence on the impulse buying behavior of consumers at Putri Busana Mejasem Tegal's shop. Keywords : Shopping Lifestyle, Fashion Involvement, Impulse Buying Behaviour
| Item Type: | Karya Ilmiah (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen Perusahaan |
| Depositing User: | Perpustakaan Pusat |
| Date Deposited: | 21 Feb 2021 11:19 |
| Last Modified: | 11 Jan 2023 06:18 |
| URI: | http://repository.upstegal.ac.id/id/eprint/3177 |
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