Restiandi, Faizal Ari (2020) PENGARUH DIGITAL MARKETING, PERSEPSI HARGA DAN ONGKOS KIRIM TERHADAP VOLUME PENJUALAN GAMIS AFASHIONPANTS DI KECAMATAN ADIWERNA. Skripsi thesis, Universitas Pancasakti Tegal.
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Abstract
ABSTRAK Faizal Ari Restiandi, 4116500085, Skripsi. Pengaruh Digital Marketing, Persepsi Harga dan Ongkos Kirim terhadap Volume Penjualan Gamis Afashionpants di Kecamatan Adiwerna. Tujuan penelitian ini untuk mengetahui (1) pengaruh marketing digital, terhadap volume penjualan baju Gamis Afashionpants, (2) pengaruh persepsi harga terhadap volume penjualan baju Gamis Afashionpants, (3) pengaruh ongkos kirim terhadap volume penjualan baju Gamis Afashionpants, (4) pengaruh marketing digital, persepsi harga, dan ongkos kirim secara simultan terhadap volume penjualan baju Gamis Afashionpants Jumlah sampel 118 orang, teknik sampling eksidental, pengumpulan data menggunakan kuesioner, alat analisis menggunakan Regresi ganda dengan uji prasyarat validitas, reliabilitas. Analisis data menggunakan rank spearman correlation, ujif dan ditermiasi. Hasil penelitian (1) koefisien korelasi rank spearman (Rs) sebesar 0,983 digital marketing berpengaruh terhadap volume penjualan dengan tingkat keberartian hubungan, mendekati sempurna, (2) Rs = 0,978 artinya persepsi harga berpengaruh terhadap volume penjualan, hubungan mendekati sempurna. Rs=0,979 artinya onkos kirim berpengaruh terhadap volume penjualan dengan tingkat keberartian hubungan mendekati sempurna. Uji F Variabel independen marketing digital, persepsi harga, dan ongkos kirim, berpengaruh simultan terhadap volume penjualan. Konstribusi variabel independen marketing digital, persepsi harga dan ongkos kirim sebesar 88,60% terhadap volume penjualan baju gamis Afashionpants, selebihnya sebesar 11,40% dijelaskan oleh faktor-faktor lain di luar variable yang diteliti. Kata kunci marketing digital, persepsi harga, ongkos kirim, dan volumen penjualan ===================================================================================== ABSTRACT Faizal Ari Restiandi, 4116500085, Thesis. The Influence of Digital Marketing, Perception of Price and Postage Againts the Sales Volume of the Gamis of Afashionpants in Adiwerna subdistrict. The purpose of this research is to know (1) the influence of digital marketing, on the sales volume of clothes selling Gamis Afashionpants, (2) influence the price perception of the sales volume of clothing Gamis Afashionpants, (3) Effect of postage on the sales volume of clothing Gamis afashionpants, (4) Effect of digital marketing, price perception Number of samples of 118 people, eksidental sampling techniques, data collection using questionnaires, analysis tools using double regression with prerequisite validity testing, reliability. Data analysis uses the rank of Spearman correlation, ujif and is terrorated. Results of the research (1) Correlation coefficient rank Spearman (Rs) amounting to 0.983 digital marketing effect on sales volumes with a level of relationship, close to perfection, (2) Rs = 0.978 means price perception affects the volume of sales, relationship close to perfection. Rs = 0,979 means the send Onkos affects the sales volume with the level of relation to the relationship perfectly close. F test variables independent of digital marketing, price perception, and postage, simultaneous effect on sales volumes. The constriction of independent digital marketing variables, price perception and postage of 88.60% against the sales volume of Afashionpants ' robe, the rest of the 11.40% is explained by other factors outside the examined variables. Keywords : Digital marketing, price perception, postage, and sales volumes
| Item Type: | Karya Ilmiah (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen Perusahaan |
| Depositing User: | Perpustakaan Pusat |
| Date Deposited: | 21 Feb 2021 11:18 |
| Last Modified: | 11 Jan 2023 03:03 |
| URI: | http://repository.upstegal.ac.id/id/eprint/3163 |
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